The business landscape in the hospitality industry has changed dramatically in recent years. Consolidation, mergers, new entrants , and new brand introduction continue, while tourism and brand expansion is growing rapidly in emerging nations. Updated for today's international hospitality environment, Cathy Enz's Hospitality Strategic Management, Second Edition offers a balanced, comprehensive treatment of strategic management specifically from the perspective of hospitality profesionals. Translating strategic ideas into hospitality contexts, Hopitality Strategic Management, Second Edition guides strategic managers in effectively executing their role managing internal resources (such as people, knowledge, financial capital, and physical assets)with their responsibilities acquiring, developing, and managing relationships with external stakeholders (such as guests, suppliers, owners, franchisors, venture partners, and government agencies).